Affiliation is a form of publicity. It consists with router of the Net surfers towards a third site and to perceive on behalf of this one a commission when a visitor carries out a precise operation (inscription, purchase…). It is doubly interesting for the webmasters. Those indeed undergo expenses to maintain their site: hiring of domain name and lodging, referencing… The affiliation is thus an income which makes it possible the site to ensure itself its financial balance. The other favors affiliation is to enrich the content of a site by proposing a service to the visitors. Let us take the example of the webmaster of a site devoted to the quizzes. Placing publicities of affiliations it will make it possible its visitors to obtain information on a related activity with that which it treats on its site.
Parallel to all that, it is of public notoriety that the gambling market is very lucrative for the organizations which manage them. Affiliation is a means of recovering part of these gigantic benefits without having to create its own casino!

It is enough to be registered with a program of affiliation (list to be consulted below). A section will make it possible to choose the visual ones that one wishes to place on his site. There exist advertizing banners of various formats: small buttons in 120x60, horizontal banners standard 468x60, skyscrappers which can skirt a paragraph in 120x600 vertically… When the webmaster found the visual ones which interest it, it is enough for him to carry out one copy-to stick code associated with each visual on the pages to its site. He will thus see appearing publicities on his pages.

In the code provided by the program of affiliation, a single identifier makes it possible to recognize in an unquestionable way the account of the webmaster. This identifier is preserved during the visit of the Net surfer on the third site (generally by means of a cookie or of a parameter of the URL). When the Net surfer will carry out a purchase or an inscription, the number of the webmaster will be registered on the act, and a commission will be counted for the webmaster. This one can then be connected on its account of affiliation to consult its statistics. It will be able to see how much visitors clicked on the visual ones and how much carried out a remunerated act. It will be able also naturally to see the balance of its account climbing gradually.

The profits depend on many parameters: frequentation of your site, adequacy of publicities, effectiveness of the third site, selected mode of remuneration… Concerning gambling affiliation, there exist two principal modes of remuneration: remuneration by commission (the webmaster perceives a percentage on the profits of the trader site) or with the CPA (Cost Per Action: the webmaster receives a fixed income with each act). The CPA is especially interesting if the Net surfers brought by the webmaster consume little or in a single way. A program by commission will be more advantageous if the visitors consume much.
The mode by commission however has a Achilles' heel with regard to gambling. Because by definition the customer buys tokens to play but it can also win. As the commissions are calculated on the generated results of the casino, those can be negative. It is not question in this case that the associate pays the trader site. But on the other hand the commission on these losses will come in deduction on the profits. To avoid that, certain programs erase negative balances monthly. That makes it possible the associate to start again the next month with a balance with 0 without having to catch up with indefinitely the debts generated in the past.

The affiliation program must be selected in priority according to the contents which one wishes to post. It is generally necessary to choose publicities close to the contents of the site. Indeed if the visitor is interested in your site, he has chance to be interested in publicities on a very close topic that on a subject which does not have any report/ratio. It is also necessary to choose between the two modes of remuneration CPA and commission. But the dominating factor is the quality of the trader site. If it is not effective, even if it proposes a raised commission rate, the generated profits will be very weak, while a site with a percentage of commissioning much weaker but very effective to sell its products will be ultimately much remunerative. Unfortunately that is not measured and also depends on the site where publicities are placed.
Here some programs of affiliations worthy of interest:

Program affiliation	Activities	CPA	Commission	Not carryforward of negative balances	Minimum of payment
Vegas Affiliates		25%		$200
Affiliated Web Attraction	Casino, poker		20%		$50
Casino partners	Casino	$75	25%		$250
	Poker	$70	20%
	Bingo	$50	20%
Blasters casino	Casino	$100	36%		$50
	Poker	$60	20%